Pervaiz K. Ahmed

Internal Marketing

Tools and concepts for customer-focused management

Buch

Defining what internal marketing is and how it can work, this title demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management. It highlights the techniques managers need to understand to use IM effectively within their organizations.

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Produktdetails

Weitere Autoren: Rafiq, Mohammed

ISBN: 978-0-7506-4838-7
EAN: 9780750648387
Produktnummer: 8379988
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2002
Seitenangabe: 320 S.
Masse: H23.4 cm x B15.6 cm 590 g
Abbildungen: Farb., s/w. Abb.
Gewicht: 590

Über den Autor

Pervaiz Ahmed and Mohammed Rafiq have extensive experience both of advising companies on, and undertaking research into, the effectiveness of IM programmes worldwide. This depth of expertise makes 'lnternal Marketing' a hugely valuable text and reference for managers and students in marketing and strategy.