Atanu (Hrsg.) Adhikari

Instructor's Manual for Strategic Marketing Cases in Emerging Markets

A Companion Volume

Buch

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise ans… Mehr

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Produktdetails

Weitere Autoren: Roy, Sanjit Kumar (Hrsg.)

ISBN: 978-3-319-52696-6
EAN: 9783319526966
Produktnummer: 31951011
Verlag: Springer Nature EN
Sprache: Englisch
Erscheinungsjahr: 2017
Seitenangabe: 90 S.
Masse: H23.5 cm x B15.5 cm 1'708 g
Auflage: 1st ed. 2017
Abbildungen: s/w. Abb.
Gewicht: 1708
Sonstiges: Graduate

Über den Autor

Atanu Adhikari is an Associate Professor at Indian Institute of Management Kozhikode.Sanjit Kumar Roy is Assistant Professor, at the University of Western Australia, Australia.