Innovation Management and New Product Development PDF eBook
Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-dat…
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Noch nicht erschienen, Januar 2022
Produktdetails
- ISBN: 978-1-292-25154-7
- EAN: 9781292251547
- Produktnummer: 36079030
- Verlag: Pearson ITP
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Plattform: PDF
- Auflage: 7. Auflage
Über den Autor
Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth, and Professor of Innovation Management & Entrepreneurship at Delft University of Technology, Netherlands. His research is widely cited andis published in many journals including Research Policy, R&D Management,Technovation, International Journal of Innovation Management and Marketing Management.
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