Alvaro (Hrsg.) Cuervo-Cazurra

Innovating for the Middle of the Pyramid in Emerging Countries

Buch

This volume provides novel insights on how firms innovate products and services to match the distinct needs of the underserved and growing middle classes (i.e. the middle of the pyramid) of emerging markets. It will be useful for managers, consultants, researchers, and students interested in emerging economies and innovation.

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Produktdetails

Weitere Autoren: Montoya, Miguel A. (Hrsg.)

ISBN: 978-1-108-48019-2
EAN: 9781108480192
Produktnummer: 34421558
Verlag: Cambridge
Sprache: Englisch
Erscheinungsjahr: 2021
Seitenangabe: 300 S.
Masse: H22.9 cm x B15.2 cm x D2.4 cm 712 g
Gewicht: 712

Über den Autor

Alvaro Cuervo-Cazurra is Professor of International Business and Strategy at Northeastern University, AIB Fellow, and co-editor of Global Strategy Journal. He studies the internationalization of firms, particularly emerging market multinationals; capability upgrading, mainly technological capabilities; and governance issues, especially corruption in international business. He received a Ph.D. from MIT and an honorary doctorate from Copenhagen Business School.Miguel A. Montoya is Full Professor and was the Director of the Graduate School at Tecnológico de Monterrey, Mexico. He is country representative at AIB-LAC and a founding member of the Fudan Latin America University Consortium. He has published on international business and economics, particularly emerging market multinationals, trade and investment China-Latin America. He co-edited the book Mexican Multinationals published by Cambridge University Press. He received a Ph.D. from Universitat Autonoma de Barcelona, Spain.