Influence Marketing
How to Create, Manage, and Measure Brand Influencers in Social Media Marketing
Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the wisdom of crowds. Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing wont just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorel…
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Noch nicht erschienen, Dezember 2022
Produktdetails
Weitere Autoren: Fiorella, Sam
- ISBN: 978-0-13-339164-0
- EAN: 9780133391640
- Produktnummer: 36064851
- Verlag: Pearson ITP
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Plattform: EPUB
Über den Autor
Danny Brown is Chief Technologist at ArCompany, a business intelligence consultancy helping organizations adapt to the changing communications landscape, allowing for more meaningful dialogue with customers and stakeholders. He is a multiple award-winning marketer, who has worked with leading consumer, technology, and digital companies including IBM, LG, FedEx, Ford Canada, Microsoft Canada, Scotiabank, Vodafone, Dell, BT, Orange, and BlackBerry. He has spoken at TEDx as well as numerous business conferences, and his blog is recognized as the #1 marketing blog in the world by HubSpot. Sam Fiorella is Partner at Sensei Marketing, a customer experience consultancy based in Toronto and New York. Over the past 20 years, Sam has developed the strategy and led the execution on over 1800 Web projects for clients and marketing agencies around the world including Morgan Stanley, AOL, Snyders of Hanover, Deutsche Bank, Hyatt Gaming Management, and Intrawest Resorts. These experiencesand the proven resultshave made Sam a highly sought-after strategist and public speaker on the importance of customer experience and measurement in social media marketing.
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