In Data We Trust
How Customer Data is Revolutionising Our Economy
As businesses fight hard for customer spend, it's the ones who transform data into smart data that will win the day. Enlightening and game-changing, In Data We Trust describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data.
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Produktdetails
Weitere Autoren: Luck, Lars / Ramge, Thomas / Tobler, Stefan (Übers.)
- ISBN: 978-1-4081-7951-2
- EAN: 9781408179512
- Produktnummer: 23173329
- Verlag: Bloomsbury Publishing PLC
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 224 S.
- Masse: H23.8 cm x B15.7 cm x D2.4 cm 504 g
- Gewicht: 504
- Sonstiges: Tertiary Education (US: College)
2 weitere Werke von Bjorn Bloching:
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