Impact of Promotional Activities on Sale Volume of Pharmaceuticals
Significance of Promotional Activities in Pharmaceutical Industry
Globally, The pharmaceutical industry is under severe inspection. Government agencies, special interest groups and the media was closely observing the activities of pharmaceutical industry. Opponents condemn pharmaceutical promotional activities as useless and excessive wastage of resources. However, supporters of pharmaceutical promotions justify that marketing expenditures gave innovative chance to recover high R,D expenditures. Furthermore, marketing might serve as a communication channel to educate health care professionals and expose patients to information that may help to improve their health and gave medical treatment options.Pharmace…
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Produktdetails
- ISBN: 978-3-659-49256-3
- EAN: 9783659492563
- Produktnummer: 37418268
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 120 S.
- Masse: H22.0 cm x B15.0 cm x D0.7 cm 197 g
- Abbildungen: Paperback
- Gewicht: 197
Über den Autor
Muhammad Zahid Asif, MBA, Commonwealth Of Learning Canada. Employed as a Institutional Manager at Roche Pakistan Ltd ( a subsidiary of F. Hoffmann-La Roche Ltd Basel Switzerland )
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