Michael Levy
ISE Retailing Management
Buch
Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. The authors focused on five important factors that delineate outstanding retailers:- Use of big data and analytical methods for decision making…
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Beschreibung
Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. The authors focused on five important factors that delineate outstanding retailers:- Use of big data and analytical methods for decision making- Social media and mobile channels for communicating with customers and enhancing their shopping experience- Issues involved in providing a seamless multichannel experience for customers- Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions- Impact of globalization on the retail industry.The 11th edition features new chapter content exploring Digital Retailing by introducing the 7C framework, influencer marketing and discussing AI in retailing analytics. Coverage on the impact of COVID-19 pandemic specifically retailing strategy, customer buying behavior and supply chain management have also been added to showcase industry disrupters. Additionally, new cases exploring Amazon's Just Walk Out checkout technology, Wayfair's new technology to connect with its customers, and H&M's digital strategy and has been incorporated to ensure currency. This text is the only retail management educational product in the market that offers an integrated digital learning platform, McGraw Hill - Connect. Connect allows students an interactive experience to demonstrate understanding of the key elements through our application-based activities, video cases, case analyses, marketing analytics toolkits and matching questions. Keep your course current by subscribing to the Levy/Weitz/Grewal Retailing Management blog (http://www.theretailingmanagement.com ), which brings current retailing management issues to your class, complete with discussion questions.
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Produktdetails
Weitere Autoren: Weitz, Barton / Grewal, Dhruv
- ISBN: 978-1-265-07246-9
- EAN: 9781265072469
- Produktnummer: 38094260
- Verlag: McGraw-Hill Education
- Sprache: Englisch
- Erscheinungsjahr: 2022
- Seitenangabe: 672 S.
- Masse: H21.5 cm x B27.6 cm x D2.8 cm 1'224 g
- Auflage: 11 ed
- Abbildungen: 71 Illustrations, unspecified
- Gewicht: 1224
Über den Autor
Michael Levy received an undergraduate and M.S. degrees in business administration from the University of Colorado at Boulder and a Ph.D. in business administration from Ohio State University. He is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College and CEO of RetailProf LLC. Dr. Levy received the inaugural ACRA Academic Lifetime Achievement Award; the 2009 Lifetime Achievement Award, American Marketing Association, Retailing Special Interest Group; the Babson Faculty Scholarship Award; and the Distinguished Service Award, Journal of Retailing. Marketing Educator rated him one of the best researchers in marketing. Dr. Levy has published more than 50 articles in leading marketing and logistics journals and is co-author of the sixth edition of Marketing. He has performed research projects with major retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyns, Neiman Marcus, ProfitLogic, and Zale Corp.
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