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Michael Levy

ISE Retailing Management

Buch

Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. The authors focused on five important factors that delineate outstanding retailers:- Use of big data and analytical methods for decision making… Mehr

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Produktdetails


Weitere Autoren: Weitz, Barton / Grewal, Dhruv
  • ISBN: 978-1-265-07246-9
  • EAN: 9781265072469
  • Produktnummer: 38094260
  • Verlag: McGraw-Hill Education
  • Sprache: Englisch
  • Erscheinungsjahr: 2022
  • Seitenangabe: 672 S.
  • Masse: H21.5 cm x B27.6 cm x D2.8 cm 1'224 g
  • Auflage: 11 ed
  • Abbildungen: 71 Illustrations, unspecified
  • Gewicht: 1224

Über den Autor


Michael Levy received an undergraduate and M.S. degrees in business administration from the University of Colorado at Boulder and a Ph.D. in business administration from Ohio State University. He is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College and CEO of RetailProf LLC. Dr. Levy received the inaugural ACRA Academic Lifetime Achievement Award; the 2009 Lifetime Achievement Award, American Marketing Association, Retailing Special Interest Group; the Babson Faculty Scholarship Award; and the Distinguished Service Award, Journal of Retailing. Marketing Educator rated him one of the best researchers in marketing. Dr. Levy has published more than 50 articles in leading marketing and logistics journals and is co-author of the sixth edition of Marketing. He has performed research projects with major retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyns, Neiman Marcus, ProfitLogic, and Zale Corp.

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