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Dhruv Grewal

ISE M: Marketing

Buch

M: Marketing 8e continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by major factors such as the COVID-19 pandemic, influencer marketing, social responsibility, sustainability, and ethical data collection. This edition explores specific marketing approaches by companies such as IKEA, DoorDash, Telsa, TikTok, Facebook, Hydroflask and Netflix. New innovative products and services, as well as employing new methods and channels are all explored to understand how to reach the customers… Mehr

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Produktdetails


Weitere Autoren: Levy, Michael
  • ISBN: 978-1-265-05670-4
  • EAN: 9781265056704
  • Produktnummer: 38094255
  • Verlag: McGraw-Hill Education
  • Sprache: Englisch
  • Erscheinungsjahr: 2022
  • Seitenangabe: 530 S.
  • Masse: 980 g
  • Auflage: 8 ed
  • Abbildungen: 182 Illustrations, unspecified
  • Gewicht: 980
  • Sonstiges: Tertiary Education (US: College)

Über den Autor


Dhruv Grewal received a Ph.D. from Virginia Tech and is the Toyota Chair in Commerce and Electronic Business and professor of marketing at Babson College. His academic interests focus is on marketing foundations and research, retailing, pricing, and value-based strategies. Dr. Grewal was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University and was listed in the World's Most Influential Scientific Minds by Thomson Reuters in 2014. He is a coauthor of Marketing Research, has published more than 70 articles in leading journals, and serves on numerous editorial boards. Dr. Grewal is a recipient of the 2005 Sherwin-Williams Distinguished Teaching Award, SMA; 2003 AMA Award for Innovative Excellence in Marketing Education; 1999 AMS Great Teachers in Marketing Award; and 1998 Executive MBA Teaching Excellence Award. He has taught executive seminars and joined in research with numerous firms, including IRI, TJX, Radio Shack, Monsanto, McKinsey, and Motorola.

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