ISE M: Marketing
M: Marketing 7e continues to emphasize that marketing adds value-and essential theme woven throughout the print and digital elements. 2020 is an exciting time to study marketing! Marketing continues to change and evolve, featuring new innovative products and services, as well as employing new methods and channels by which we understand and reach customers. M: Marketing 7e reflects this evolution with substantive revisions, new sections, and new models throughout.>Every fact and exhibit have been checked and updated where appropriate. 90 percent of the chapter openers are new and 60 percent of the informational boxes are new.>
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Produktdetails
Weitere Autoren: Levy, Michael
- ISBN: 978-1-260-57600-9
- EAN: 9781260576009
- Produktnummer: 33195240
- Verlag: McGraw-Hill Education
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Masse: H27.4 cm x B29.1 cm x D1.7 cm 918 g
- Auflage: 7 ed
- Gewicht: 918
- Sonstiges: Tertiary Education (US: College)
Über den Autor
Dhruv Grewal received a Ph.D. from Virginia Tech and is the Toyota Chair in Commerce and Electronic Business and professor of marketing at Babson College. His academic interests focus is on marketing foundations and research, retailing, pricing, and value-based strategies. Dr. Grewal was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University and was listed in the World's Most Influential Scientific Minds by Thomson Reuters in 2014. He is a coauthor of Marketing Research, has published more than 70 articles in leading journals, and serves on numerous editorial boards. Dr. Grewal is a recipient of the 2005 Sherwin-Williams Distinguished Teaching Award, SMA; 2003 AMA Award for Innovative Excellence in Marketing Education; 1999 AMS Great Teachers in Marketing Award; and 1998 Executive MBA Teaching Excellence Award. He has taught executive seminars and joined in research with numerous firms, including IRI, TJX, Radio Shack, Monsanto, McKinsey, and Motorola.
42 weitere Werke von Dhruv Grewal:
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
Ebook (PDF Format)
CHF 226.50
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