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Gerard Hastings

Hyperconsumption

Corporate Marketing vs. the Planet

Ebook (EPUB Format)

Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel. The corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceeding supply. A multi-billion-dollar global industry has therefore been created with the sole aim of turning us into devout consumers. Gerard Hastings invites us to explore alternatives to a system that is threatening our survival. He explores what it is to be human, how ma… Mehr

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Produktdetails


  • ISBN: 978-1-00-056981-0
  • EAN: 9781000569810
  • Produktnummer: 37830723
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2022
  • Seitenangabe: 160 S.
  • Plattform: EPUB
  • Abbildungen: 2 schwarz-weiße Abbildungen, 1 schwarz-weiße Fotos, 1 schwarz-weiße Zeichnungen

Über den Autor


Gerard Hastings is Professor Emeritus at Stirling University, UK. For the last four decades, he has studied the damaging impacts that commercial marketing has on our health and wellbeing, publishing his findings widely in both academic and non-academic outlets. He is a sought-after keynote speaker, and his work has attracted both the attention of the media and the ire of some multinationals. He continues to act as an expert witness in litigation against the corporate sector in the UK and overseas.

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