Hyperconsumption
Corporate Marketing vs. the Planet
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel.
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Produktdetails
- ISBN: 978-1-03-221470-2
- EAN: 9781032214702
- Produktnummer: 37829873
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2022
- Seitenangabe: 138 S.
- Masse: H22.9 cm x B15.2 cm 412 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 412
Über den Autor
Gerard Hastings is Professor Emeritus at Stirling University, UK. For the last four decades, he has studied the damaging impacts that commercial marketing has on our health and wellbeing, publishing his findings widely in both academic and non-academic outlets. He is a sought-after keynote speaker, and his work has attracted both the attention of the media and the ire of some multinationals. He continues to act as an expert witness in litigation against the corporate sector in the UK and overseas.
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