Hybrid market entry strategies
The impact of local regulatory ownership restrictions on the market entry strategies of global banks into China in 2005
This study investigates into the impact of local regulatory ownership restrictions on the market entry strategies of the Bank of America, Deutsche Bank, ING and the Royal Bank of Scotland into China in 2005. The research reveals that these banks entering the Chinese retail banking market applied hybrid market entry strategies in order to overcome regulatory restrictions and to exploit the market opportunities to be largest extent possible. Hybrid market entry strategies entail features of more than one single market entry mode. Hence, it is shown that the market entry modes promoted by the conventional market entry literature are by no means…
Mehr
CHF 39.90
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V105:
Folgt in ca. 15 Arbeitstagen
Produktdetails
- ISBN: 978-3-639-46888-5
- EAN: 9783639468885
- Produktnummer: 37721533
- Verlag: AV Akademikerverlag
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 64 S.
- Masse: H22.0 cm x B15.0 cm x D0.4 cm 113 g
- Abbildungen: Paperback
- Gewicht: 113
Über den Autor
Dr. Björn B. Schmidt is a General Manager in Axel Springer's Electronic Media Division. Prior to that he was an Associate in Deutsche Bank's Corporate Development team (AfK). Dr. Schmidt received his doctorate from Universität Potsdam and lectures at the Berlin School of Economics and the Frankfurt School of Finance.
Bewertungen
Anmelden