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John Westwood

How to Write a Marketing Plan

Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

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How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample market… Mehr

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Produktdetails


  • ISBN: 978-0-7494-8483-5
  • EAN: 9780749484835
  • Produktnummer: 28277829
  • Verlag: Kogan Page
  • Sprache: Englisch
  • Erscheinungsjahr: 2019
  • Seitenangabe: 192 S.
  • Masse: H21.6 cm x B13.8 cm x D1.2 cm 275 g
  • Auflage: 6. A.
  • Reihenbandnummer: 76
  • Gewicht: 275

Über den Autor


John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

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