Don Scales

How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit

Buch

Praise for HOW TO LEAD A VALUES-BASED PROFESSIONAL SERVICES FIRMDon and Fran have mastered the art of leading with purpose, values, and story. . . and now they're giving you the playbook. -Larry Weber, Chairman and CEO of Racepoint Global and Founder of Weber ShandwickThis important book is a must-read for every leader striving to build a successful values-based organization. -Doug Fletcher, Co-Author of How Clients BuyIt's no longer enough to just define your purpose; your customers need to experience it. Ensuring that it's communicated through every interaction has proven to be a challenge. This book provides an excellent roadmap for you to… Mehr

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Produktdetails

Weitere Autoren: Biderman-Gross, Fran

ISBN: 978-1-119-62152-2
EAN: 9781119621522
Produktnummer: 31173262
Verlag: Wiley
Sprache: Englisch
Erscheinungsjahr: 2020
Seitenangabe: 240 S.
Masse: H23.1 cm x B15.2 cm x D2.5 cm 431 g
Gewicht: 431

Über den Autor

DON SCALES has more than three decades of experience leading professional services firms and has driven exceptional growth by aligning people around core values. He currently serves as Global CEO for Investis Digital, a groundbreaking digital communications firm. Prior to Investis Digital, Don was CEO of iCrossing, a performance marketing company that Don sold to Hearst Corporation for $325 million. Don holds an MBA from the Harvard Business School.FRAN BIDERMAN-GROSS is the CEO and Founder of Advantages, an Inc. 500 global digital branding and marketing agency. A graduate of MIT's Entrepreneurial Master's Program and Goldman Sachs 10,000 Small Businesses program, Fran is a master at helping others translate their vision and values into a consistent and authentic brand experience. Fran is the developer of the Three Keys Workshop and an in-demand speaker and consultant who has empowered countless leaders to form the emotional connections that drive revenue growth.