Hospitality Sales and Promotion
Strategies for Success
A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.
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Produktdetails
- ISBN: 978-0-7506-4986-5
- EAN: 9780750649865
- Produktnummer: 8374822
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2001
- Seitenangabe: 336 S.
- Masse: H21.6 cm x B13.8 cm 620 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 620
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