Irving Rein

High Visibility

Making and Marketing of Celebrities

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Produktdetails

Weitere Autoren: etc.

ISBN: 978-0-8442-3448-9
EAN: 9780844234489
Produktnummer: 33561480
Verlag: McGraw-Hill Education - Europe
Sprache: Englisch
Erscheinungsjahr: 1997
Seitenangabe: 346 S.
Masse: H23.5 cm x B16.0 cm x D0.0 cm 650 g
Abbildungen: Illustrations
Gewicht: 650
Sonstiges: Undergraduate

Über den Autor

Philip Kotler, Ph.D. is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including Marketing Management, the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.