Hidden Agenda
Each of us pitches ideas every day. Regardless of what idea we're selling¿or who we're selling it to¿it all boils down to the act of stirring someone to join you, to agree to follow you. Yet we consistently underestimate how critical it is to recognize the role of the decision maker. Decisions are, after all, made by people; and people have needs and agendas, spoken and unspoken. Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win. By unearthing the true motivation or desire of the decision maker, Allen shows how to…
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V210:
Noch nicht erschienen, Januar 2021
Produktdetails
- ISBN: 978-1-937134-05-1
- EAN: 9781937134051
- Produktnummer: 35598029
- Verlag: Bibliomotion, Inc.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 0 S.
- Plattform: EPUB
Über den Autor
Kevin Allen is a masterful pitchman and perhaps best known for leading the team that created Mastercard's iconic Priceless campaign. For 20 years, he served on the front lines of business development with advertising giants McCann-WorldGroup and the Interpublic Group, and at Lowe Worldwide, where as Vice Chairman he helped the company gain Ad Age's recognition as Turnaround Agency of the Year in 2009. Growing big global brands, including Citigroup, Nokia, Nestle, Deutsche Bank, Johnson & Johnson, and Unilever has been the focus of his career. Now at the helm of KevinAllenPartners, a company dedicated to growth services, training, and mentorship, his client list includes Omnicom, Swedbank, M&C Saatchi, Burberry, and Smythson. A frequent speaker at advertising and marketing conferences, Kevin is also a visiting lecturer at the European Business School of Regents College London and Columbia University Graduate School of Business. A graduate of Dowling College, he holds a Certificate in Economics from Queen Mary College, University of London, and an MBA from Adelphi University.
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