Alexandra Watkins

Hello, My Name Is Awesome

How to Create Brand Names That Stick [16 Pt Large Print Edition]

Buch

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz - worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up - to - date advice, like how to make sure that Siri spells your name correctly and how to n… Mehr

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Produktdetails

ISBN: 978-0-369-38093-7
EAN: 9780369380937
Produktnummer: 39025538
Verlag: Readhowyouwant
Sprache: Englisch
Erscheinungsjahr: 2014
Seitenangabe: 188 S.
Masse: H23.4 cm x B15.6 cm x D1.1 cm 330 g
Abbildungen: Paperback
Gewicht: 330

Über den Autor

Alexandra Watkins is the founder of Eat My Words, a nationally recognized naming firm featured multiple times in the Wall Street Journal and Inc. Her clients include Disney, Microsoft, Wrigley, Turner networks, and Fujitsu.