World Tourism Organization (UNWTO)

Handbook on Key Performance Indicators for Tourism Marketing Evaluation

Buch

The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing evaluation, how to measure results from marketing and promotional activities, and how to evaluate overall marketing effectiveness within the context of business or destination impacts. This handbook aims to be a user-friendly and accessible guide that provides a methodological framework and practical guidance on how to use performance indicators. Complemented with a number of case studies and best prac… Mehr

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Produktdetails

Weitere Autoren: European Travel Commission (ETC) (Hrsg.) / World Tourism Organization (UNWTO) (Hrsg.)

ISBN: 978-92-844-1851-0
EAN: 9789284418510
Produktnummer: 22969434
Verlag: World Tourism Organization
Sprache: Englisch
Erscheinungsjahr: 2017
Seitenangabe: 168 S.
Masse: H29.7 cm x B21.5 cm x D1.5 cm 454 g
Abbildungen: Paperback
Gewicht: 454

Über den Autor

The World Tourism Organization (UNWTO), a United Nations specialized agency, is the leading international organization with the decisive and central role in promoting the development of responsible, sustainable and universally accessible tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. Its membership includes 158 countries, 6 territories, 2 permanent observers and over 500 Affi liate Members.