Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies…
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Produktdetails
Weitere Autoren: Edwards, David (Hrsg.) / Mimoun, Mohamed Slim Ben (Hrsg.)
- ISBN: 978-1-79987-192-7
- EAN: 9781799871927
- Produktnummer: 36729099
- Verlag: IGI Global
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 425 S.
- Masse: H27.9 cm x B21.6 cm x D0.0 cm 633 g
- Gewicht: 633
- Sonstiges: General (US: Trade)
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