Handbook of Culture and Consumer Behavior
In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.
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Produktdetails
Weitere Autoren: Lee, Angela Y. (Hrsg.)
- ISBN: 978-0-19-938852-3
- EAN: 9780199388523
- Produktnummer: 22186098
- Verlag: OXFORD UNIV PR
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 368 S.
- Masse: H23.1 cm x B15.5 cm x D3.8 cm 476 g
- Gewicht: 476
Über den Autor
Nidhi Agrawal Foster School of Business University of Washington Seattle, Washington Rohini Ahluwalia Department of Marketing, Carlson School of Management University of Minnesota Minneapolis, Minnesota Hans Baumgartner Department of Marketing, Smeal College of Business Pennsylvania State University State College, Pennsylvania Russell Belk Department of Marketing York University Toronto, Canada Tonya Williams Bradford Department of Marketing, Mendoza College of Business University of Notre Dame Notre Dame, Indiana Cathy Yi Chen Department of Marketing Singapore Management University Singapore Shirley Y. Y. Cheng Department of Marketing Hong Kong Baptist University Kowloon Tong, Hong Kong Louise Chim Department of Psychology Stanford University Stanford, California Chi-yue Chiu Nanyang Business School Nanyang Technological University Singapore Zeynep Gurhan-Canli Neely School of Business Koc University Istanbul, Turkey Micha
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