World Tourism Organization (Unwto)

Guidelines for Success in the Chinese Outbound Tourism Market

Buch

The Chinese outbound market is conspicuous for its large volume and rapid growth in both departures and expenditure. With continued growth in expenditure of Chinese outbound tourists, destinations around the world are increasingly eager to attract this market. These guidelines aim to provide essential direction on how to attract and cater for Chinese outbound tourists. It presents a general introduction of the Chinese outbound market, its behaviour and key satisfaction factors, a toolkit for destinations to welcome Chinese tourists and a set of future opportunities. The guidelines also highlight five 'Chinese-ready' destinations and briefly l… Mehr

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Produktdetails

Weitere Autoren: China Tourism Academy (CTA) / World Tourism Organization (Unwto) (Hrsg.)

ISBN: 978-92-844-2112-1
EAN: 9789284421121
Produktnummer: 32956137
Verlag: World Tourism Orgn
Sprache: Englisch
Erscheinungsjahr: 2019
Seitenangabe: 42 S.
Masse: H29.7 cm x B21.0 cm x D0.3 cm 163 g
Gewicht: 163

Über den Autor

The World Tourism Organization (UNWTO), a United Nations specialized agency, is the leading international organization with the decisive and central role in promoting the development of responsible, sustainable and universally accessible tourism. It serves as a global forum for tourism policy issues and a practical source of tourism know-how. Its membership includes 159 countries, 6 territories, 2 permanent observers and over 500 Affiliate Members.