Guerrilla P.R. 2.0
Wage an Effective Publicity Campaign without Going Broke
The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that workEvery Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise langu…
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Produktdetails
- ISBN: 978-0-06-198286-6
- EAN: 9780061982866
- Produktnummer: 29232481
- Verlag: Harpercollins E-Books
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 368 S.
- Plattform: EPUB
- Masse: 0 KB
Über den Autor
As the founder of one of the country's most prominent entertainment P.R. firms, Michael Levine has been called one of Hollywood's brightest and most respected executives by USA Today. He lives in Los Angeles.
93 weitere Werke von Michael Levine:
Thinking Through Film
Wage an Effective Publicity Campaign without Going Broke
Wage an Effective Publicity Campaign without Going Broke
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The Prevention of Eating Problems and Eating Disorders
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Wage an Effective Publicity Campaign without Going Broke
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Prospects for an Ethics of Architecture
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Prospects for an Ethics of Architecture
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The Katrina Effect
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Wage an Effective Publicity Campaign without Going Broke
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Leadership and Ethics
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Weak Messianic Power
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Tale of Two Transformations
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Broken Windows, Broken Business
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Wage an Effective Publicity Campaign without Going Broke
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Triangle of Death
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Wage an Effective Publicity Campaign without Going Broke
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Analytic Freud
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Wage an Effective Publicity Campaign without Going Broke
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A Tale of Two Systems
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Wage an Effective Publicity Campaign without Going Broke
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Integrity and the Fragile Self
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Wage an Effective Publicity Campaign without Going Broke
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Preventing Eating Disorders
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Racism in Mind
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Wage an Effective Publicity Campaign without Going Broke
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Preventing Eating Disorders
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Wage an Effective Publicity Campaign without Going Broke
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The Developmental Psychopathology of Eating Disorders
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The Wiley Handbook of Eating Disorders
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The Katrina Effect
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Tap, Click, Read
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Wage an Effective Publicity Campaign without Going Broke
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People Over Process
Wage an Effective Publicity Campaign without Going Broke
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Pragmatism Applied
Wage an Effective Publicity Campaign without Going Broke
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The Prevention of Eating Problems and Eating Disorders
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The Developmental Psychopathology of Eating Disorders
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Wage an Effective Publicity Campaign without Going Broke
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The Prevention of Eating Problems and Eating Disorders
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Tap, Click, Read
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Engineering and War
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Guerrilla P.R
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Believing Is Seeing
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Watson Molekularbiologie
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Tale of Two Transformations
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Thinking Through Film
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Broken Windows, Broken Business
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Leadership and Ethics
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The Wiley Handbook of Eating Disorders
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Tap, Click, Read
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Wage an Effective Publicity Campaign without Going Broke
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Integrity and the Fragile Self
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Wage an Effective Publicity Campaign without Going Broke
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People Over Process
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Wage an Effective Publicity Campaign without Going Broke
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Weak Messianic Power
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The Parathyroids
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Case Studies in Medical Toxicology
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Analytic Freud
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Wage an Effective Publicity Campaign without Going Broke
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The Prevention of Eating Problems and Eating Disorders
Wage an Effective Publicity Campaign without Going Broke
Wage an Effective Publicity Campaign without Going Broke
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The Parathyroids
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