Growth Hacking For Dummies
* Focus your business on growing value for customers* Apply scientific methods to reach and retain customers* Foster a culture of growth in your organizationHack Your Business Growth the Scientific WayUnlocking your company's full growth potential requires getting beyond siloed sales and marketing approaches and moving forward fast--with input from your whole organization. This blueprint shows how to build a lean, mean iterative machine that draws on many talents--product managers, data analysts, programmers--and evolves through Agile approaches and flexible responses to customer data. You know you can't just stay still--get moving with a gro…
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Produktdetails
- ISBN: 978-1-119-61213-1
- EAN: 9781119612131
- Produktnummer: 31158165
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 256 S.
Über den Autor
Anuj Adhiya learned growth hacking as a community moderator and then Director of Engagement and Analytics at GrowthHackers (founded by Sean Ellis, who coined growth hacking). He's mentored and coached a number of startups on the growth methodology at Harvard Innovation Labs & Seedstars. He's currently the VP of Growth at Jamber.
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