Green Marketing in Emerging Markets
Strategic and Operational Perspectives
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution.This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes an…
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Produktdetails
Weitere Autoren: Adeola, Ogechi (Hrsg.) / Hinson, Robert E. (Hrsg.) / Adisa, Isaiah (Hrsg.) / Mukonza, Chipo (Hrsg.) / Kirgiz, Ayça Can (Hrsg.)
- ISBN: 978-3-030-74065-8
- EAN: 9783030740658
- Produktnummer: 37300517
- Verlag: Palgrave Macmillan
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Plattform: PDF
- Masse: 4'100 KB
Über den Autor
Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa. Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria.Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.Ayça Can Kirgiz is an Associate Professor at the Istanbul Kent University, Turkey.
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