Green Marketing in Emerging Economies
A Communications Perspective
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that hi…
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Produktdetails
Weitere Autoren: Adeola, Ogechi (Hrsg.) / Adisa, Isaiah (Hrsg.) / Hinson, Robert E. (Hrsg.) / Mukonza, Chipo (Hrsg.) / Kirgiz, Ayça Can (Hrsg.)
- ISBN: 978-3-030-82571-3
- EAN: 9783030825713
- Produktnummer: 38217612
- Verlag: Springer International Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2022
- Seitenangabe: 300 S.
- Masse: H21.6 cm x B15.3 cm x D2.1 cm 503 g
- Auflage: 1st ed. 2022
- Abbildungen: HC runder Rücken kaschiert
- Gewicht: 503
Über den Autor
Dr. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, UK.Dr. Ogechi Adeola is an Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria.Isaiah Adisa is a management researcher and consultant based in Nigeria. Isaiah has co-edited book(s) on green marketing and green people management.Professor Robert E. Hinson is a Professor of Marketing at the University of Ghana and University of Lincoln in the United Kingdom.Dr. Chipo Mukonza is Founder and Managing Director of RC Global Research Training and Consultancy. She is also a Lecturer at Tshwane University of Technology, South Africa. Dr. Ayça Can Kirgiz is an Associate Professor at the Istanbul Kent University, Turkey.
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