Global Strategies in Retailing
Asian and European Experiences
Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy.
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Produktdetails
Weitere Autoren: Mukoyama, Masao (Hrsg.)
- ISBN: 978-0-415-64429-7
- EAN: 9780415644297
- Produktnummer: 14756057
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 272 S.
- Masse: H23.4 cm x B15.6 cm 522 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 522
Über den Autor
John Dawson is Emeritus Professor at the Universities of Edinburgh and Stirling, both in the UK. He has been researching issues in international retailing over the last 20 years and has supervised a number of doctoral students in the area. His recent visiting positions include Visiting Researcher at the University of Valencia, Spain and Distinguished Professor at UMDS, Japan. He has been author or editor of over 20 books and is the founding co-editor of International Review of Retail, Distribution and Consumer ResearchMasao Mukoyama is Professor of Retailing at the University of Marketing and Distribution Sciences, Japan. He has published many papers on international retailing, including 'Toward the Emergence of Pure Global' (in Japanese), and is one of pioneers in international retailing research in Asia.
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Strategic Issues in International Retailing
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The Internationalisation of Retailing in Asia
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