Global Strategic Management
Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.
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Produktdetails
Weitere Autoren: Mellahi, Kamel (Professor of Strategic Management, Warwick Business School, University of Warwick)
- ISBN: 978-0-19-870659-5
- EAN: 9780198706595
- Produktnummer: 17116383
- Verlag: Oxford University Press
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 448 S.
- Masse: H19.0 cm x B24.3 cm x D1.8 cm 858 g
- Auflage: 3 Revised edition
- Gewicht: 858
- Sonstiges: General (US: Trade)
Über den Autor
Kamel Mellahi is Professor of Strategic Management at Warwick Business School, University of Warwick.
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