Global Sport Marketing
Contemporary Issues and Practice
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Produktdetails
Weitere Autoren: Richelieu, André (Hrsg.)
- ISBN: 978-0-415-50720-2
- EAN: 9780415507202
- Produktnummer: 17391955
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 194 S.
- Masse: H23.4 cm x B15.6 cm 540 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 540
Über den Autor
Michel Desbordes is Sports Marketing Professor at the University of Paris-Sud, France and Chief Editor of the International Journal of Sports Marketing and Sponsorship. As a Media Consultant, he is regularly consulted by BFM, France Télévisions, Europe 1, Le Monde and L'Équipe to discuss matters of sports business. He has also been Associate Professor at the University of Ottawa, Canada, and the Shanghai University of Sports, China. Michel has published 30 reference books in the field of sports marketing, as well as numerous academic articles. André Richelieu is Professor in the Marketing Department at Laval University, Canada. He specializes in brand management and sports marketing. His research relates to how sports teams can leverage their brand equity by capitalizing on the emotional connection they share with their fans, and on how sports teams can internationalize their brand.
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