Nattavud Pimpa

Global Marketing for Australian Education

Lessons and Strategies

Buch

International Education has become a global industry, driven by aggressive marketing overseas of degree programs by universities. Actors in international education are contributing to the new phase of international education industry. International education providers, thus, need to acknowledge the developments, understand marketing strategies and address the challenges of the future. By investigating Australian international education industry, this book explores the concepts and practices of international marketing strategies from Australian educational institutions. Marketing lessons and strategies from Australian internationa… Mehr

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Produktdetails

ISBN: 978-3-8383-6249-6
EAN: 9783838362496
Produktnummer: 37833287
Verlag: LAP Lambert Academic Publishing
Sprache: Englisch
Erscheinungsjahr: 2010
Seitenangabe: 172 S.
Masse: H22.0 cm x B15.0 cm x D1.0 cm 274 g
Abbildungen: Paperback
Gewicht: 274

Über den Autor

Nattavud Pimpa is a senior lecturer in international business at the School of Management, Royal Melbourne Institute of Technology (RMIT University) in Australia. He has been exploring various issues in international trade and education in Australia and South East Asia.