Cornelis A. De Kluyver

Global Business Strategy

Ebook (EPUB Format)

Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking.The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.Our framework includes a company's business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructu… Mehr

CHF 21.90

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen
Versandkostenfrei

Produktdetails

Weitere Autoren: Pearce II, John A.

ISBN: 978-1-63742-043-0
EAN: 9781637420430
Produktnummer: 36095996
Verlag: Business Expert Press
Sprache: Englisch
Erscheinungsjahr: 2021
Seitenangabe: 286 S.
Plattform: EPUB
Auflage: 2. Auflage

Über den Autor

Dr. Cornelis A. (Kees) de Kluyver is professor emeritus and former dean and James and Shirley Rippey distinguished professor at the Lundquist College of Business at the University of Oregon. His authored books include Strategic Management: An Executive Perspective (with John a. Pearce II, Business Expert Press, 2015), Strategy: A View from the Top (with John A. Pearce II, Prentice Hall, now in its fourth edition and translated in Spanish, Portuguese, Japanese, Korean, and Chinese), A Primer on Corporate Governance (Business Expert Press, 2013, in its second edition), and Fundamentals of Global Strategy: A Business Model Approach (Business Expert Press, 2010). Dr. de Kluyver is listed in Cambridge's Who's Who.