Gaetano (Hrsg.) Aiello

Global Branding and Country of Origin

Creativity and Passion

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Produktdetails

Weitere Autoren: Donvito, Raffaele (Hrsg.)

ISBN: 978-1-138-37942-8
EAN: 9781138379428
Produktnummer: 29781859
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2018
Seitenangabe: 121 S.
Masse: H24.6 cm x B17.4 cm x D1.1 cm 453 g
Abbildungen: Farb., s/w. Abb.
Gewicht: 453

Über den Autor

Gaetano Aiello is a Professor of Marketing and Chairperson of the Department of Management and Economics at the University of Florence, Italy. Raffaele Donvito (PhD) is Assistant Professor of Marketing and International Management at the University of Florence, Italy. His published research outputs have appeared in refereed international journals including Journal of Business Research, Psychology & Marketing, Journal of Brand Management, Journal of Marketing Trends and International Journal of Business and Economics. Tiziano Vescovi is Professor of Management at Ca' Foscari University, Venice, Italy, teaching Marketing Communication, Cross Cultural Marketing and Advanced Marketing (PhD). He is Director of the Research Laboratory 'International Management to Asia' in the Department of Management. From 2009 to 2011 he was Vice-President Faculty of Economics at Ca' Foscari University, Venice, Italy.