Produktbild
Alireza Miremadi

Gaining Competitive Advantage: Marketing Strategies for shipping

The Original Reference Text book in Marketing Strategies for shipping and Port industry

Buch

The competitiveness of a port convinced shipping lines and shippers with a significant basis in selecting a port. Port authorities and port operators can make use of the competitive advantage as a parameter for counter measures by grasping the advantages and disadvantages of the ports and be a prime factor of opportunities and threats of the ports. Ports have a significant role in today's networked business environment. They are being regarded as hubs that are part of various logistics systems. The very essence of seaport is to link maritime networks and land network. These networks for the port are means of analyzing its competitiveness. A p… Mehr

CHF 68.00

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

Produktdetails


Weitere Autoren: Cheraghi, Hossein
  • ISBN: 978-3-659-34804-4
  • EAN: 9783659348044
  • Produktnummer: 36371524
  • Verlag: LAP Lambert Academic Publishing
  • Sprache: Englisch
  • Erscheinungsjahr: 2014
  • Seitenangabe: 104 S.
  • Masse: H22.0 cm x B15.0 cm x D0.6 cm 173 g
  • Abbildungen: Paperback
  • Gewicht: 173

Über den Autor


Dr.Alireza Miremadi is Marketing professor and Head of Department in one of the pioneer business School .He is currently working with Sauder Business school in Canada and Sharif university of Technology in Iran for writing Business books. he has already published 67 articles and attended more than 25 international conferences.

4 weitere Werke von Alireza Miremadi:


Bewertungen


0 von 0 Bewertungen

Geben Sie eine Bewertung ab!

Teilen Sie Ihre Erfahrungen mit dem Produkt mit anderen Kunden.