Fundamentals of Public Relations
Professional Guidelines, Concepts and Integrations
Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore…
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Produktdetails
Weitere Autoren: Wilcox, Dennis L. (Hrsg.)
- ISBN: 978-1-4831-5219-6
- EAN: 9781483152196
- Produktnummer: 36163273
- Verlag: Elsevier Science & Techn.
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 534 S.
- Plattform: PDF
- Auflage: 2. Auflage
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