Fundamentals of Marketing
Marketing Excellence, Branding, Positioning
Faustino Taderera, the celebrity and towering figure, is one of the finest International Business and Marketing brains, icons and gurus nicknamed, The Tom Peters of Zimbabwe, Africa and the Middle East. His students call him, The Rumbler, the Caterpillar, the Rollercoaster and King Solomon. This book, Fundamentals of Marketing, his 47th book, is a breakthrough and unique companion for marketing students, professors and practitioners and has a lot of breakthrough research papers by the author and others. It is now accepted worldwide that good marketing management is only possible where there is good national governance, otherwise…
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Produktdetails
- ISBN: 978-3-8383-8789-5
- EAN: 9783838387895
- Produktnummer: 37659078
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 692 S.
- Masse: H22.0 cm x B15.0 cm x D4.2 cm 1'048 g
- Abbildungen: Paperback
- Gewicht: 1048
Über den Autor
Faustino Taderera read for an MBA degree at Buckinghamshire Chilterns University College, UK and then registered for a PhD in Business Administration at the government run Asia E-University in Malaysia in 2009 from SMC in Switzerland. Professor FT as he is affectionately known by friends/acquaintances, is a prolific, talented writer.
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