Frugal Innovation and Its Implementation

Alexander Brem is an Endowed Chaired Professor and Institute Director at the University of Stuttgart, Germany. He is also Honorary Professor at the University of Southern Denmark. His research interest is on technological innovation and entrepreneurship. Nivedita Agarwal is an Assistant Professor at the Chair of Technology Management at the University of Erlangen-Nürnberg (FAU), Germany. Her research focuses on social entrepreneurship, sustainability management and frugal innovations especially in this context of emerging markets. Her research highlights the role of innovation and entrepreneurship enabled by disruptive technologies in shaping the complex innovation ecosystems. She has published articles in several peer reviewed academic journals such as the Strategic Entrepreneurship Journal, Technological Forecasting and Social Change, Journal of Business Research and IEEE Transactions on Engineering Management. She is also the editor of the International Journal of Entrepreneurial Venturing and is on the editorial board of International Journal of Innovation and Technology Management.