From Science 2.0 to Pharma 3.0
Semantic Search and Social Media in the Pharmaceutical industry and STM Publishing
Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The firs…
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Produktdetails
Weitere Autoren: Stuart, David / Silber, Denise
- ISBN: 978-1-78063-375-6
- EAN: 9781780633756
- Produktnummer: 35981642
- Verlag: Elsevier Science & Techn.
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 286 S.
- Plattform: EPUB
Über den Autor
Hervé Basset is Librarian at a large pharmaceutical company. In parallel, he is an independent consultant and the owner of scienceintelligence.wordpress.com and regularly gives courses to information professionals and conferences. Hervé's current interest focuses on monitoring technologies and the application of Web 2.0 and Social Media to Science business. Hervé has a Masters degree in Library and Information Science.
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