Produktbild
Felipe (Hrsg.) Pantoja

From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

Buch

The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional indus… Mehr

CHF 264.00

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

Produktdetails


Weitere Autoren: Wu, Shuang (Hrsg.)
  • ISBN: 978-3-030-89882-3
  • EAN: 9783030898823
  • Produktnummer: 38706135
  • Verlag: Springer International Publishing
  • Sprache: Englisch
  • Erscheinungsjahr: 2022
  • Seitenangabe: 644 S.
  • Masse: H24.1 cm x B16.0 cm x D4.0 cm 1'121 g
  • Auflage: 1st ed. 2022
  • Abbildungen: HC runder Rücken kaschiert
  • Gewicht: 1121

Über den Autor


Founded in 1971, the Academy of Marketing Science is an international, scholarly, professional organization. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world. The Academy publishes two journals, the flagship SSCI indexed Journal of the Academy of Marketing Science and AMS Review.

6 weitere Werke von Felipe (Hrsg.) Pantoja:


Bewertungen


0 von 0 Bewertungen

Geben Sie eine Bewertung ab!

Teilen Sie Ihre Erfahrungen mit dem Produkt mit anderen Kunden.