From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional indus…
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Produktdetails
Weitere Autoren: Wu, Shuang (Hrsg.)
- ISBN: 978-3-030-89882-3
- EAN: 9783030898823
- Produktnummer: 38706135
- Verlag: Springer International Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2022
- Seitenangabe: 644 S.
- Masse: H24.1 cm x B16.0 cm x D4.0 cm 1'121 g
- Auflage: 1st ed. 2022
- Abbildungen: HC runder Rücken kaschiert
- Gewicht: 1121
Über den Autor
Founded in 1971, the Academy of Marketing Science is an international, scholarly, professional organization. It is dedicated to promoting high standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice through a role of leadership within the discipline of marketing around the world. The Academy publishes two journals, the flagship SSCI indexed Journal of the Academy of Marketing Science and AMS Review.
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