Frameworks for Market Strategy
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Produktdetails
Weitere Autoren: Go, Frank
- ISBN: 978-1-138-88919-4
- EAN: 9781138889194
- Produktnummer: 19699327
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 632 S.
- Masse: H24.6 cm x B17.4 cm x D4.1 cm 1'043 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 1043
Über den Autor
Noel Capon is the R.C. Kopf Professor of International Marketing at Columbia Business School, USA. He has published more than 60 articles and book chapters, and more than 30 books in English, Chinese, Russian, and Spanish. He has taught at schools around the world, including in Great Britain, Australia, China, France, and India.Frank Go is the Bewetour Emeritus Professor of Tourism Marketing at Rotterdam School of Management, Erasmus University, the Netherlands. He serves on the Board of the Service Leadership Institute, and Customer Connection.
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