Foundations of Marketing, 7e
Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today's world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: . The growing importance of social marketing. How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels. The role…
Mehr
CHF 85.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V104:
Folgt in ca. 10 Arbeitstagen
Produktdetails
Weitere Autoren: Jobber, David
- ISBN: 978-1-5268-4900-7
- EAN: 9781526849007
- Produktnummer: 38093401
- Verlag: McGraw-Hill
- Sprache: Englisch
- Erscheinungsjahr: 2022
- Masse: H19.6 cm x B26.2 cm x D2.1 cm 812 g
- Auflage: 7 ed
- Gewicht: 812
- Sonstiges: General (US: Trade)
Über den Autor
John Fahy is Professor of Marketing at the University of Limerick in Ireland and Adjunct Professor of Marketing at the University of Adelaide, Australia. He has a distinguished track record of teaching and research in the fields of marketing and business strategy. In particular, he is known for his work in the area of marketing resources and capabilities and how these factors impact on organisational performance. He is a founder member of the MC21 group which has conducted research on marketing resources and performance across 15 countries. Other current research interests include evolutionary perspectives on marketing and strategic decision making.
13 weitere Werke von John Fahy:
Bewertungen
Anmelden