Finding Fertile Ground
Identifying Extraordinary Opportunities for New Ventures
If you're starting a business, the statistics prove that your best odds of success are in high technology industries: not just computing and telecom, but also biotech, electronics, manufacturing and materials, medical devices, robotics, and other knowledge-intensive fields. This is the first book to provide a methodology for finding those extraordinary opportunities. Shane shows how to identify market opportunities and competitor weaknesses, evaluate customer needs, manage risk and uncertainty, predict product adoption and diffusion, structure your organization, and protect intellectual property. You'll learn how to take into account crucial…
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Produktdetails
- ISBN: 978-0-13-204491-2
- EAN: 9780132044912
- Produktnummer: 36003292
- Verlag: Pearson ITP
- Sprache: Englisch
- Erscheinungsjahr: 2004
- Plattform: PDF
- Auflage: 1. Auflage
Über den Autor
Dr. Scott A. Shane is Professor of Economics and Entrepreneurship at the Weatherhead School of Management at Case Western Reserve University, where he teaches a course on high technology entrepreneurship. He has taught at MIT¿s Sloan School of Management, Georgia Tech¿s DuPree School of Management, and the University of Maryland¿s Robert H. Smith School of Business.
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