Fighting for profit and control in the mobile phone industry
Industry architectures and standard wars tactics
This research aims to demonstrate that using industry architecture strategies it is possible to gain a competitive advantage over not only firms competing in other segments of the value chain, but also direct competitors. An analysis of standard wars tactics will identify their links to industry architecture. Finally, it will be discussed how using standard wars tactics together with industry architecture strategies can permit to win against competitors. The mobile phone industry, and especially the smartphone segment, will be taken as the business context for proving these points. This industry has been selected since it offers…
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Produktdetails
- ISBN: 978-3-8443-2422-8
- EAN: 9783844324228
- Produktnummer: 37803901
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 172 S.
- Masse: H22.0 cm x B15.0 cm x D1.0 cm 274 g
- Abbildungen: Paperback
- Gewicht: 274
Über den Autor
Born in Terlizzi, Italy, in 1986. Master of Science in International Management from Bocconi University. CEMS Master in International Management from Bocconi University and Copenhagen Business School. He currently lives in Milan and works for Google as Account Strategist.
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