Fewer, Bigger, Bolder
From Mindless Expansion to Focused Growth
Why the best way to drive growth might be to focus rather than expand. . . . When Sanjay Khosla took charge of developing markets for Kraft Foods in 2007, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion with significant improvement in profitability. The secret? Making fewer, bigger, and bolder bets and stopping a lot of small stuff. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results-focus and simplicity-in advising Fortune 500 companies. Now Khosla and Sawhney have combined their experiences into a seven-step model for sustained profitable growth in…
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Produktdetails
Weitere Autoren: Sawhney, Mohanbir
- ISBN: 978-1-59184-760-1
- EAN: 9781591847601
- Produktnummer: 24243462
- Verlag: Random House N.Y.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 272 S.
Über den Autor
As President of Kraft Foods, Developing markets, Sanjay Khosla oversaw revenue growth from $5 Billion to $16 Billion in 6 years across over 60 countries. Since 2013, he has been serving as a management consultant, a Senior Fellow at Northwestern University's Kellogg School of Management and a Senior Adviser at BCG. Prof. Mohanbir Sawhney is a globally recognized scholar, teacher, speaker and consultant in business innovation, technology marketing and digital marketing. He directs the Center for Research in Technology & Innovation at the Kellogg School of Management.” Richard Babcock is a writer and teacher in Chicago. He was the longtime editor of Chicago magazine.
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