Fashion Management
A Strategic Approach
This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underp…
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Produktdetails
Weitere Autoren: Roncha, Ana / Radclyffe-Thomas, Natascha / Gee, Liz
- ISBN: 978-1-137-50819-5
- EAN: 9781137508195
- Produktnummer: 37685555
- Verlag: Bloomsbury UK
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 325 S.
- Plattform: PDF
- Abbildungen: bw illus
Über den Autor
Rosemary Varley is Subject Director for Marketing and Retail, and Research Coordinator in the School of Management and Science at London College of Fashion, University of the Arts London, UK.
17 weitere Werke von Rosemary Varley:
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