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Rosemary Varley

Fashion Management

A Strategic Approach

Buch

This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underp… Mehr

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Produktdetails


Weitere Autoren: Roncha, Ana / Radclyffe-Thomas, Natascha / Gee, Liz
  • ISBN: 978-1-137-50818-8
  • EAN: 9781137508188
  • Produktnummer: 28795494
  • Verlag: Macmillan Education UK
  • Sprache: Englisch
  • Erscheinungsjahr: 2018
  • Seitenangabe: 325 S.
  • Masse: H26.0 cm x B19.5 cm x D2.5 cm 923 g
  • Auflage: 1st ed. 2019
  • Abbildungen: 103 Illustrations, black and white; XXXI, 325 p. 103 illus.
  • Gewicht: 923

Über den Autor


Rosemary Varley is Subject Director for Marketing and Retail, and Research Coordinator in the School of Management and Science at London College of Fashion, University of the Arts London, UK. Ana Roncha leads the MA Strategic Fashion Marketing course at London College of Fashion, having previously been a post-doctoral research fellow in Enterprise and Innovation at the Fashion Business School. Ana holds a PhD in Design and Marketing Management for the Fashion Industry and lectures in the fields of Fashion Business Strategies, Strategic Branding, Marketing Communications and Marketing Management.Natascha Radclyffe-Thomas is Reader in Marketing and Sustainable Business at the British School of Fashion, and has extensive international experience having taught fashion, both studio-based and theoretical, in the UK, Asia and the USLiz Gee is Associate Dean of the London College of Fashion Business School, and she is a fellow of the Institute of Chartered Accountants.

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