Bernard Marr
Extended Reality in Practice
100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society
Ebook (EPUB Format)
An insightful exploration of extended reality from a renowned thought leader, technologist, and futuristExtended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR, or extended reality, and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant.Discover insightful and illuminating case…
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Beschreibung
An insightful exploration of extended reality from a renowned thought leader, technologist, and futuristExtended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society offers readers a front-row seat to one of the most exciting and impactful business trends to find traction in years. Celebrated futurist and author Bernard Marr walks you through the ins and outs of XR, or extended reality, and how it promises to revolutionize everything from the experience of walking through an airport or shopping mall to grabbing a burger at a fast-food restaurant.Discover insightful and illuminating case studies from businesses and organizations in a variety of industries, including Burger King, BMW, Boeing, and the U.S. Army, and see how they're turning virtual, mixed, and augmented reality experiences into big wins for their stakeholders.You'll also find out about how XR can help businesses tackle the problems of lackluster engagement and lukewarm customer loyalty with reinvigorated consumer experiences.Ideal for executives, founders, business leaders and owners, and professionals of all sorts, Extended Reality in Practice is an indispensable guide to an indispensable new technology. The book is the leading resource for anyone seeking a one-stop reference for augmented, virtual, and mixed reality tech and their limitless potential for enterprise.
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Produktdetails
- ISBN: 978-1-119-69937-8
- EAN: 9781119699378
- Produktnummer: 36314180
- Verlag: John Wiley & Sons
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 272 S.
- Plattform: EPUB
- Auflage: 1. Auflage
Über den Autor
BERNARD MARR is an internationally best-selling business author, sought-after keynote speaker, and strategic advisor to companies and governments. He has a regular column in Forbes on AI, the Internet of Things, machine learning, and blockchain. He is CEO of Bernard Marr & Co., and regularly advises businesses on digital transformation and performance.
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