Shaoming Zou

Export Marketing Strategy

Tactics and Skills That Work

Ebook (EPUB Format)

If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

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V221: Noch nicht erschienen, Dezember 2022

Produktdetails

Weitere Autoren: Kim, Daekwan

ISBN: 978-1-60649-009-9
EAN: 9781606490099
Produktnummer: 35859328
Verlag: Business Expert Press
Sprache: Englisch
Erscheinungsjahr: 2009
Seitenangabe: 150 S.
Plattform: EPUB

Über den Autor

Shaoming Zou (Ph.D., Michigan State University) is Robert J. Trulaske, Sr. Professor of Marketing and Associate Professor at University of Missouri. His research is focused on international marketing strategy and firms' performance. He has published in Journal of Marketing, Journal of International Business Studies, Decision Sciences, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of International Marketing, International Marketing Review, among others. His work is among the most cited in international marketing and has won several major research awards, including the AMA Global Marketing SIG's inaugural Excellence in Global Marketing Research Award for 10-year research impact. Dr. Zou served as an Department Editor of Journal of International Business Studies, the top journal in international business, and is a current member of the editorial review boards of Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of Public Policy & Marketing.