Event Portfolio Management
Theory and methods for event management and tourism
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.
CHF 139.00
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V106:
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Produktdetails
Weitere Autoren: Ziakas, Vassilios (Associate Professor in Sport Management, Faculty of Sport and Health Sciences, University of St Mark & St John, UK) / Getz, Professor Donald (Professor Emeritus, University of Calgary, Canada)
- ISBN: 978-1-911396-91-8
- EAN: 9781911396918
- Produktnummer: 33455998
- Verlag: Goodfellow Publishers Limited
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 198 S.
- Masse: H16.3 cm x B24.0 cm x D2.1 cm 458 g
- Abbildungen: 40 Figures
- Gewicht: 458
- Sonstiges: Professional & Vocational
1 weiteres Werk von Antchak, Vladimir, PhD. (Lecturer in Events Management, College of Business, Law and Social Sciences, University of Derby, UK):
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