Ethnic Marketing
Theory, Practice and Entrepreneurship
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Produktdetails
Weitere Autoren: Stanton, John
- ISBN: 978-1-138-21060-8
- EAN: 9781138210608
- Produktnummer: 25870833
- Verlag: Taylor & Francis Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 358 S.
- Masse: H16.1 cm x B23.5 cm x D2.2 cm 648 g
- Abbildungen: 50 Tables, black and white
- Gewicht: 648
- Sonstiges: Postgraduate, Research & Scholarly
Über den Autor
Guilherme D. Pires, PhD, is an Associate Professor at the Newcastle Business School, Faculty of Business & Law at University of Newcastle, Australia. He is a Trustee for the Business & Economics Society International and serves on the editorial board of various scholarly journals. John Stanton, PhD, is an Adjunct Associate Professor (Marketing) in the School of Business, Western Sydney University, Australia.
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